About Us

The initial idea for Santa's Flasks was conceived at a holiday party in college. It was a simple idea that combined two staples of any great college Christmas party: Franzia boxed wine and holiday stockings.

The founders, Jack Mulroe, Travis Price, and Kyle Mulroe, decided to put a wine bag inside one of the Christmas stockings hanging by the fireplace. “We cut a small hole in the stocking's toe so that the wine bag's spout could pop through, and voila! The idea was a hit! The whole party crowded around the fireplace, waiting for their turn to grab a glass.”

Flash forward one year later and, to the founders’ surprise, Santa’s Flask was being purchased by party-goers of all ages & demographics, eventually selling out in the nation’s largest liquor chain.

Now, Santa’s Flask is back and better than ever. A few design changes have been implemented, adding to the product’s notoriety as the ultimate holiday drinking experience.

Please hang responsibly.